Brand & Digital Experiences
Project Overview
Tanagra was undergoing a digital and visual refresh aimed at strengthening its premium positioning. The project focused on refining the brand’s online presence and creating a more cohesive customer experience across key platforms. The goal was to modernize the brand identity, improve consistency, and present Tanagra as a unified, elevated luxury homewear destination.
My Contributions
As a graphic designer at Tanagra, I supported the brand’s digital refresh by creating unified visual assets across key platforms. This included designing social media templates, paid ad creatives, CRM materials, and website elements that aligned with the updated brand direction. My work helped ensure a consistent, elevated visual identity throughout Tanagra’s digital ecosystem.