Project Management & Creative Direction
Project Overview
Alongside the brand refresh, I managed end-to-end creative projects that required close coordination between internal teams and external collaborators. These initiatives focused on translating Tanagra’s refined brand vision into fully realized campaigns and content, while maintaining quality, consistency, and timely delivery across all touchpoints.
My Contributions
I led project management efforts by sourcing and coordinating with artists, and creatives, overseeing concept development, and guiding design execution from brief to final delivery. I collaborated closely with cross-functional team members to align on objectives, timelines, and brand direction, ensuring each project was executed cohesively and met Tanagra’s visual and strategic standards.